They’re offering a free entry to North America’s premier trail running stage race. “We know athletes are training despite the winter weather and so many of them are Kahtoola customers” says marketing manager Hillary Childs. “Whether you’re running in Kahtoola MICROspikes® or NANOspikes™ traction, braving the ice & snow in winter takes dedication and determination. Exactly the kind of commitment it takes to complete 120 miles in six days on trail—the hallmark of the PepsiCo TransRockies Run.”
Granted, the TransRockies Run is a summer trail running adventure, with snow relegated to the highest peaks. Race organizer Aaron McConnell is quick to point out that the mountains themselves inspire participants to test their personal limits each day. “The views day after day inspire runners to wake up, lace up, and get to the starting line for each day’s stage. We couldn’t produce this iconic event without the spectacular backdrop of the Colorado Rockies. Or like-minded partners like Kahtoola.”
Founded as a six-day trail running stage race for teams of two, the PepsiCo TransRockies Run now offers solo options as well as a shorter, 3-day event. The TransRockies Run is a must do, bucket list race for trail runners. But it takes grit and resolve, enthusiasm and staying power. Do you know someone who has this kind of mental and physical tenacity, someone who embodies the spirit of the PepsiCo TransRockies Run? If so, Kahtoola wants to know about him/her. And will give away a free entry to a person or team who they feel best represents the TRR spirit.
This is your chance to nominate an athlete(s) with a unique and compelling story. Kahtoola founder, Danny Giovale feels deeply about giving back to the trail running community and views this giveaway as more than just another way his company can continue to support and grow the sport. “It’s an opportunity to dig a little deeper and celebrate the stories that shine a light on our best human qualities. Through this ‘contest,’ we are asking you to reach out to others to encourage them to take on this challenge with support from you, Kahtoola and the whole TRR community.”
The Kahtoola sponsorship will cover 100% of the entry fee for the race and can be used for the RUN3 or RUN6 team or solo entries. Send your nominations to firstname.lastname@example.org by Friday, April 24, 2015. Include your reasons for the nomination in 500 words or less. Please ask permission from the nominee first and let him/her know of your submission. Include their contact information, along with your own as the nominator. Winners will be announced Friday May 15, 2015.
Kahtoola is based in Flagstaff, AZ and since 1999 has been making innovative, high-performance outdoor products distributed to hundreds of retail shops in the U.S. and internationally. Kahtoola means “directly” in Tibetan and Kahtoola’s products help get runners and hikers directly where they are going. Kahtoola contributes 1% of its sales to help preserve indigenous mountain cultures worldwide. www.kahtoola.com