Anheuser-Busch – Michelob Brands – Official Beer of the 2008 GORE-TEX™ TransRockies Run

michelobWe are excited to have Anheuser-Busch – Michelob Brands back for a second year as the Official Beer of the GORE-TEX™ TransRockies™ Run. Yes – we said official beer. Can’t spend a week in the Colorado Rockies without a celebratory brew now and then, now can we?
Michelob ULTRA was added to the reputable Michelob line of superior beers in 2002 as the only low-carbohydrate light beer with a taste smooth enough to carry the Michelob name.

Perfect as a refreshing aprés run beverage, Michelob ULTRA is a great fit for the 2008 GORE-TEX™ TransRockies™ Run and will be enjoyed around the nightly campfire at the end of each stage, as well as at the official Finishers’ Banquet in Beaver Creek, CO.

“Michelob ULTRA is a great beer for athletes because it is low-carb,” said Aaron McConnel, director of events for TransRockies. “It’s also a perfect fit for summer evenings in the Colorado Rockies and we are looking forward to having some great beer in the camp each night.”

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