Breakfast may be widely considered the most important meal of the day for anyone, but for the endurance athlete it can make or break the day’s achievements.
When runners from around the globe converge for breakfast at this year’s
GORE-TEX™ TransRockies™ Run, they’ll not only be treated to the incredible home-baked taste of Erin Baker’s Wholesome Baked Goods, but they’ll also be fueling up with an organic, all-natural, nutrient dense breakfast choice perfectly suited for a long day in the high Colorado Rockies.
As the official breakfast baked goods supplier of the 2008 GORE-TEX™ TransRockies™ Run, Erin Baker’s Wholesome Baked Goods and its popular Baker’s Breakfast Cookies and Homestyle Granola will play a key role in fueling up athletes as they tackle 107 miles of Rocky Mountain terrain on foot over six days, at elevations over 12,000 feet between August 25th and 30th.
“Having Baker’s on board in 2008 is a two-fold treat,” says GORE-TEX™ TransRockies™ Run event director Aaron McConnell. “This year’s participants are not only getting a great source of energy from Baker’s Breakfast Cookie and Homestyle Granola each morning, but they’re also treated to products that taste great and are perfectly suited to give athletes an early boost of energy. It’s a great change for taste buds accustomed to standard fuel bars and boxed cereal.”
Baker’s Breakfast Cookies are packed with nutrients, are a good source of complex carbohydrates, protein and healthy fats. They are also saturated-and-trans-fat free and high in fiber. Homestyle Granola is fresh-baked, organic granola loaded with big clusters of organic rolled oats and organic honey, premium dried fruits and nuts, all-natural peanut butter and dark Belgian chocolate.
Erin Baker’s Wholesome Baked Goods has been powering up amateur and professional athletes alike since its grassroots beginnings in 1994, and the
GORE-TEX™ TransRockies™ Run is thrilled to offer a delicious breakfast treat to its 2008 participants.
For more information on Erin Baker’s Wholesome Baked Goods, visit: www.bbcookies.com
For more information on the 2008 GORE-TEX™ TransRockies™ Run, visit: www.transrockies.com