Gatorade® – Official Electrolyte Replacement Beverage of the 2008 GORE-TEX™ TransRockies™ Run

The GORE-TEX™ TransRockies™ Run is excited to welcome back Gatorade® for a second year as the Official Electrolyte Replacement Beverage.

Backed by over 40 years of performance enhancement research, Gatorade Performance Series products are essential tools for sports professionals and those dedicated to pushing the boundaries of human endurance.

Endurance athletes regularly lose large amounts of fluid and electrolytes in their sweat, losses that increase the risk of early fatigue and muscle cramps due to dehydration. Another risk to endurance athletes is hyponatremia, a rare condition that occurs when athletes drink too much, causing blood sodum levels to drop below the normal range (136-142mmol/L). To provide endurance athletes with a sports drink scientifically suited to their needs, the staff at GSSI developed a new hydration formula to match the rigors of endurance training and competition.

The result was Gatorade Endurance Formula, featuring a higher concentration of key electrolytes, enabling endurance athletes to maintain proper hydration levels more effectively. Gatorade Endurance Formula was launched in 2005, and has quickly become a mainstay of endurance race courses.

Competitors at this year’s GORE-TEX™ TransRockies™ Run will refresh and replenish with Gatorade at control stations and at the finish line each day.

“Gatorade’s impressive lineup of electrolyte replacement drinks are a great fit for the GORE-TEX™ TransRockies™ Run,” said Aaron McConnell, director of events. “There are some long, hard days out there on the course and it will take a superior beverage to hydrate and replenish our competitors.”

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